Search by what's in the ad. Meta's own search reads an ad's words only. Ask for ads that show “a street interview” or “someone talking to camera about back pain” and Vamos finds them across many brands at once.

Every ad is tagged. Each one comes back with its style, its hook and the kind of hook, such as a UGC talking head opening on a question, so a swipe file sorts itself.

Vamos watches the ads. It watches the video ads, reads their transcripts and reads the landing pages they send people to, so you get the hook people hear and the offer behind it.

It sees who brands pay. Partnership ads come back with the creator's page they run from.

It ends in your next ad. The research turns into hooks, scripts and creator briefs in your brand voice, each hook linked to the ad it came from.

The library grows every day. It holds ads running in the US, the UK, Australia and Canada today, and a search that comes back thin sends Vamos to fetch more.

Vamos ranks the ads in your niche by how long each has run, and opens first the ones that have run longest and the ones run in the most versions.

Keep only ads that have run a set number of days, or that launched in a window, alongside the country, active or stopped, image or video, and placement filters.

Name a brand and Vamos goes through its whole set of Meta ads. It adds the set up: the headlines it runs on many ads at once, one script re-shot as several ads, the longest-running ad in each group and the landing pages behind them.

On Grüns, one ask went through 200 of its 603 US ads, watched 9 of the videos, read 7 landing pages and found 26 creators it runs partnership ads with, in under five minutes.

Paste one ad's link for a teardown: the hook it shows, writes on screen and says, the angle, offer, proof and call to action, beat by beat, why it works and where it is weak.

Partnership ads name the creator, so you see which creators a brand pays and how many ads each one runs. Ask for partnership ads only to go straight to them.

UGC creators are found through the sample ads they post, and Vamos watches those samples.

Creator lists hold everyone who clears your bar, ranked, each with followers, usual views, brand deals, the contact in their bio and a verdict. Near misses follow, each with the filter it missed.

Ask for a look, a setting or a style and Vamos finds the ads that show it, spread across brands so one advertiser doesn't fill the list.

Paste an ad's link and ask for ads like it. Vamos finds the closest looks among the ads it has read, and says so when it hasn't read that ad yet.

Ask who advertises in your category and Vamos lists up to 15 brands, each with the date its first ad was seen, so the newcomers stand out.

Hooks and scripts build on openers brands keep paying for, each linked to the ad it came from, in your brand voice.

Ask about your own ads and Vamos reads the ones you're running now before it suggests changes.

Put it to work. Before a launch, find the ads that last in your category, break down the top two brands, then ask for your first three ads. For a creator program, find the creators your competitors pay, then ask for a brief for each one.

What Vamos can't see: spend, sales or ROAS. Long-running means days running, versions and Meta's own ranking. It reads Meta's Ad Library only, not TikTok, Google or LinkedIn ads.

Writing starts about three times sooner. Once the research is done, the first words of a script, hook or brief arrive in about 10 seconds, down from about 33.

Every video you ask Vamos to watch gets watched, six at a time, where a long list used to stop at six.

A post's numbers come from a fresh read. Views and likes in an answer are read live, not taken from an older stored copy.

Research steps name what they searched and the filters used, and the summary counts what the run did: ads, brands, videos watched, comments read. While Vamos writes, it says what the research collected.

Google Docs, Sheets and Slides links are read in chat, and Vamos says so when a file is private.

Vamos searches in your audience's language, so research for a Spanish-speaking audience reads Spanish posts.

Formats in a chat answer carry their status from the Formats page: Trending, Early, Steady, Cooling or Evergreen.

Earn with Vamos is in the menu under your name. Share your link, and when someone subscribes you get 30% of what they pay for 12 months.

Instagram views count Instagram plays only. A Reel also shared to Facebook used to show both added together, so some view counts are lower than before.

YouTube transcripts keep a marker each minute, so Vamos can point to the moment in a long video.

Browsing formats in chat no longer fails.

An answer the model provider's filter cut off partway is finished, after what you had already read.

A TikTok creator search for a name with a space in it finds them.

A doc opened before it finished saving loads instead of “Doc not found”.

Search finds hooks. A search in Explore splits its results into Videos, Creators and Hooks, and Explore opens on two rows, Hooks for you this week and From last week.

Save a hook and the collection keeps the line with its video. Open the video and the line is on its Hook tab.

No model to pick. Every answer runs on Auto, and there is nothing to set.

Before a retry or an edit removes later messages, Vamos asks, and says how many will go.

Questions from Vamos have lettered options. Press the letter to pick one, go back with Previous, and once you send, the questions fold into one line.

Ask Vamos to forget something and it deletes that memory.

Reading an Instagram account covers its carousels and photo posts as well as its Reels.

Recent chats in the sidebar are grouped by day.

Creator search has two modes, Topic and Account. An account search shows exact matches first, then similar accounts.

My Brand has a chat panel beside the page. Refine with Vamos and the voice actions open there, and the page updates as Vamos works, with a mark on each tab it changed.

Content pillars are now content topics, in My Brand and in setup. They work the same way.

Setup asks what you want to do first, and ends on a recommended first task, which opens as a chat.

When a trial starts, the welcome window marks Check My Brand as Recommended, with a Start here button.

Two more interface languages, Polish and Portuguese (Brazil), so eight in all. Change the language in Settings, under General.

Plan cards open on Monthly. A yearly card shows what is billed once a year, $351 for Pro and $891 for Business, and ending a trial early quotes that same amount.

After checkout you land back on the page you started from, not on Settings.

Once a trial or plan has ended, Connectors stop too. A request from your assistant gets "Your plan has ended. Choose a plan to keep chatting.", even with extra credits left.

Fixed in chat.

Fixed elsewhere.

Two tabs, Following and Explore. For you is gone, and its picks now live in Explore.

Following is new posts from the creators you follow, newest first, with three presets: Working now, Hidden gems and Proven winners.

Save your own presets on Following, and pick one to open Following with. They are kept in this browser.

Explore is videos from creators you don't follow yet, picked from what My Brand says about you, with a search box across everything Vamos has indexed.

The search box remembers your recent searches and suggests others from your topics. Press / to jump to it.

Videos play inside Vamos, Instagram included, in a full-height player. Arrow keys or J and K move through the feed, S saves and A adds to chat.

Rest the mouse on a video card and it plays a preview, with a button for sound.

More like this on a card or an opened video shows videos like that one, on the same page.

How many creators you can follow depends on your plan, counted across the whole workspace: 20 on Free, 50 on Pro, 100 on Business. Creators shows how many you follow out of that. Update, 2026-09-29: the limits are now 70 on Pro and 150 on Business.

Every creator has a page, with Videos and Insights tabs: views per post, posting cadence, length against views and typical views. It opens for creators you don't follow too, and Similar creators opens from any creator card.

The app says follow where it used to say Watchlist, in most places.

Create list is gone from Creators. Ask Vamos in chat for a second creator list.

Use Vamos inside your assistant. User menu, then Connectors. Claude, Claude Code, ChatGPT, Cursor, Codex and Manus are listed, each with the line to paste and a link to a guide. You sign in with your Vamos account. Every plan can connect, Free included. Requests use your workspace credits at the same rate as chat.

Setup follows creators for you. Vamos picks up to six in your niche, so you no longer choose competitors from a search. If you don't post anywhere yet, you can still name the ones to follow.

Setup shows the posts it is reading and marks the standouts. Update, 2026-09-28: it ends on your usual views and your best post as a multiple of them.

The reasoning stays folded while Vamos works, and a status word says what it is doing.

Turn down a draft and state a rule, such as never open with a question, and Vamos saves it as a rule in My Brand, so later chats and the weekly brief follow it.

The Improve Prompt button is gone from the message box.

Weekly brief and Routine emails carry an unsubscribe link. It stops that one email for that one address, and the page it opens has an undo.

With a payment past due, Manage subscription lets you update your card or cancel. Cancelling then ends access at once, and the unpaid invoices are cancelled.

Fixed: posts read from your X and Facebook profiles for My Brand keep their real dates and numbers.

Following is only the creators you follow.

A video carries an outlier score against what that channel normally gets, once the channel has ten posts to measure, so a creator with 4,000 typical views can out-score one with four million.

Filter and sort videos by platform, creator, views, likes, comments, shares, engagement, outlier score and publish date. Update, 2026-09-20: Following also filters by keyword, and Explore has no outlier score filter or sort.

Search covers YouTube. Update, 2026-09-28: pick YouTube long under Platform for long-form videos, on wider cards with the title and length.

Open a video and press Recreate for me to have Vamos remake it for your brand. From the card itself a video adds to a chat or saves to a collection. Update, 2026-09-28: an opened video can show its opening line on a Hook tab.

The hub is sectioned, not ranked. Suggested for you, Creators you follow use this, Rising now, Trending in your niche. Update, 2026-09-28: the shelves are now Trending this week, Suggested for you, Creators you follow use this, Rising now, Film it solo and Used in your niche.

Posting activity over 30 days, with how that compares to the format's usual pace. A format that goes quiet says so.

An average outlier score for the format.

A beat-by-beat timeline of how the video is built, with the script and the on-screen text for each beat.

Filter by what a format costs to film, on the All formats page. Faceless only, solo, easy edit, no product needed or no location needed.

Each format card carries a status: Rising, Cooling, Evergreen, Steady or Early. Update, 2026-09-28: Trending joins them, and Rising now means growing faster than the library as a whole.

Ask chat what formats are trending and it answers from the Formats library, with format cards.

Adding a creator is a search. Type a name or an @handle and pick a real profile with its follower count, its typical views and the topics it posts about.

Narrow a creator search by platform and follower count.

How many creators you can follow depends on your plan. Since 2026-09-20 the count is per workspace rather than per list: 20 on Free, 50 on Pro, 100 on Business. Update, 2026-09-29: 70 on Pro and 150 on Business.

Suggestions are retrieved by topic, matched on meaning, ranked as a funnel and gated on views per follower, so a big account with no engagement is not suggested.

Suggestions work in your language. A Hungarian content topic is searched in Hungarian and in English.

Starters on every list and every creator, already filled in with that list or that handle. What worked this week, find hook patterns, generate ideas, recreate their top videos, full profile audit.

Manage creator lists from chat. Ask Vamos to create or rename a list, or to add or remove creators, several at a time.

Ask chat for creators on a subject, like one you name, or a specific account, on Instagram, TikTok and YouTube.

Videos and docs in one place, filtered by type, sorted, with an All saved collection covering everything.

Your notes belong to the post they were written on, so a note stays with its video wherever it turns up.

Paste links straight in, several at once. Vamos fetches the caption, the metrics and the transcript, and says when a link is a profile or already in this collection.

Hand a whole collection to a chat, up to 60 items at a time. That is the actual point of keeping them.

Vamos can look through your collections and docs without you attaching them, weekly briefs included.

Duplicate a collection, rename it, or ask about it directly from the Ask AI panel.

Every prompt in the library is labelled with what comes back: a breakdown, a verdict, a ranked list, a report, a plan, ideas, concepts, a script, hooks, a storyboard, a brief, a creator list, a Routine or a setup pass.

Eight categories, each with a line saying what it is for, and a Top prompts shelf.

Search matches words the prompt never says, so looking for reel or calendar finds the prompts that answer it.

Save any prompt. From the library, or straight from a message you already sent. Edit them, delete them, search them, all from Saved prompts in the message box's + menu.

Turn a saved prompt into a Routine from the same form, without going to another page.

Four starter prompts on the new chat screen. They are full prompts you can edit before sending.

A prompt queue. Type while an answer is still running and your prompt waits above the message box, then sends when the turn ends. Up to five deep, and you can remove any of them.

Chat opens beside what you are looking at, as a drawer on Videos, Formats, Creators and inside a Collection. It carries its own history and opens full page when you want the room.

Contextual next steps against the videos or docs you picked: break down the hook, recreate for my brand, turn this into a script, rewrite in my voice, pull out the hooks.

Research steps are named by what they did. Searching Instagram for your query, found posts, opening a handle, watching videos, reading the comments, searching the web, checking the research holds up. A long run shows its step count, its elapsed time and a video counter climbing.

An Outputs and Sources panel showing the docs a chat created and the posts and profiles it read. Sources open inside Vamos.

What Vamos looks up shows as cards: profiles, posts, watched videos, hooks, formats, creator lists, saved items and docs.

A link to a post in an answer or a doc opens a card with Recreate and Attach to chat. On a phone, tap the link.

Drag a link onto a chat and it is read in full. Uploads take documents, spreadsheets, audio, images and video at up to 100 MB each (Excel files up to 5 MB), several at once, and an uploaded video can be watched.

Vamos can go back to a file, link or image from earlier in the chat and read it again.

A file that fails to upload stays in the message box marked Upload failed, with Try again, and Send waits until you retry or remove it.

Vamos looks at the pictures in a post you paste, carousels included, as well as the caption.

Vamos reads every slide of a LinkedIn carousel.

Ask Vamos to find ads in the Meta Ad Library, by topic or brand. Update, 2026-09-28: narrow them by country, active or stopped, media type and placement, and each ad shows how many days it has been active.

Ask for hooks and Vamos starts from outlier hooks in its library, with a fill-in template where the line has one.

Vamos offers to make a chat recurring, once, with a nudge you can dismiss.

A new answer also shows how long it took, behind the info icon under it, and a turn that cost nothing is marked free.

Rate an answer with a thumbs up or down and a comment. Update, 2026-09-28: you can pick reasons too.

An answer that breaks off keeps what it wrote and says Response was interrupted, with Try again.

At 10, 25 and 50 messages, a chat suggests starting a new one, because long chats cost more credits and can drift.

Three tabs: Profile, Voice and Context. The Advanced disclosure is gone. Context is new and holds your rules, your memories and your files.

The profile is a set of fields, so Vamos can use it, with a completeness reading.

The voice report runs to eighteen editable sections, from tone and rhythm to your openers, your closers, your signature phrases and the things you would never say. Some are marked strong, getting or thin.

Four ways to fix a voice that is off, under Improve voice: your own accounts, links to work that sounds right, pasted text, or a mode called What's off that takes your complaint in your own words and rewrites the parts that could describe anyone.

An empty voice offers Setup in chat: answer a few questions about how you talk, and Vamos builds the voice from your answers.

Rules, in your words. Never use emojis in my captions. Write as we, not I.

Content topics carry a weight each, always totalling 100, and the topics drive your feed and your creator suggestions.

Where you publish is editable, and it shapes which creators get suggested and how Vamos writes for each platform.

Vamos can edit My Brand from chat and tells you which sections it touched, with an undo that says what it will undo before you press it.

A file added in My Brand shows Reading… while it works, and says why when it can't be used, such as a file over 4 MB.

Headings, lists, quotes and code blocks from the menu on selected text, with undo and redo on the keyboard.

Download as Text, Markdown, PDF or Word on the trial and paid plans, and as a Spreadsheet when the doc holds a table. Copy keeps your formatting.

Share a doc with a link, on the trial and paid plans. Anyone with the link can read it without an account, and you can make it private again.

Stat tables set numbers side by side in a doc, and the weekly brief sets quotes as callouts.

Every post you make is read and tagged: nine hook types, seven call-to-action types and eleven formats. So which format works best for you has an answer instead of an opinion.

Add up to five of your own accounts in My Brand, by @handle or profile link. Update, 2026-09-28: two accounts on the same platform no longer replace each other.

The New chat page shows your week under the message box. Views, posts, a comparison against the previous seven days, your best post against your own median, your routine results, new posts from creators you follow and formats picked for you.

It renders in the app as well as arriving by email, with a list of every brief you have had.

It is free. It never spends your credits and does not count against your plan.

Every finding carries a prompt, so acting on one is a tap. Findings are labelled outlier, in your niche, format, or your post.

You choose the day, the time and the timezone, in Settings on the Weekly brief tab. Monday morning is only the default.

It stays quiet when there is nothing to say. A readiness gate decides whether there is enough material: an email needs at least three new posts on one of your own accounts, and at least ten new outlier-scored posts from the creators you follow and your niche. A week with no brief says why in your list of past briefs.

Two things switch it on: your own handle added, and at least five creators tracked.

Six starters instead of a blank box: weekly loop, trend report, competitor watch, profile review, daily content and refresh past winners. Each has a real prompt you can read before switching it on, written two ways so a company gets "our competitors" and a person gets "my competitors". Update, 2026-09-28: there are seven starters now: Weekly plan, Trend report, Competitor watch, Viral remake, Weekly review, Refresh past winners and Today's post.

Two ways to create one. Describe it to Vamos in chat and let it set the schedule, or set the prompt and schedule yourself.

Email to up to three addresses when you set the Routine up by asking Vamos in chat, which is how a client gets a weekly report without an account. The Email switch, under Settings on the Routine page, sends to you.

Run now for a preview, and a deliveries list showing every past run.

A prompt with blanks in it says how many are still unfilled and jumps you to each one.

A failed run says so, does not email you, and is not charged. A run that produced nothing is not mailed as a result, but it is charged.

Credits were repriced against what the models actually cost, and the expensive tail was capped.

Your first turn on a new account is free.

A new Free account gets 100 credits. Update, 2026-09-23: they are given once and don't refill.

Stop an answer before it has shown much, or get a blank one, and it costs nothing.

The sidebar counter says what a credit is, and workspace settings shows the split between your monthly allowance and any packs you bought.

A new look across the app. The sidebar has three groups: New chat, then Videos, Creators and Formats, then Collections, Routines and My Brand.

Vamos knows your timezone instead of asking for it, so a Routine set for Monday morning means your Monday morning.

Memory holds twenty facts about you across chats. Read them, clear them, or switch memory off, all on the Context tab.

Setting up is rebuilt. You pick competitors out of a search instead of typing names, your own handle is captured so Vamos has a baseline to measure against, your content topics come back weighted, and you can leave halfway and pick up where you stopped. It is still required before the app opens. Update, 2026-09-20: Vamos now picks up to six creators for you, and the competitor search is only for accounts that don't post anywhere yet.

Old bookmarks still work. The old inspiration page goes to Videos, the old saved page to Collections, the old trending page to Videos.

Settings opens over the page you are on, with tabs for General, Workspaces, Weekly brief, Billing and Invoices, and language and appearance under General. Cmd or Ctrl and comma opens it.

The support bubble is gone. Live chat is under Support in your user menu, and a dot on your avatar says when support has replied.

If Vamos loses your sign-in, a banner says so, with Reconnect and Sign in again.

Free accounts get a preview of Formats, and a long doc shows its opening. Update, 2026-09-20: the doc limit was removed. Update, 2026-09-28: it is back on Free. A workspace's first three long docs open in full, and after that a long doc shows its opening.

When credits run out, the message says the part people actually worry about: your chats, docs and saved work are all still here.

The upgrade window says why it opened, such as Start your trial to export this or You're out of free credits.

When a trial or plan ends, every page but Settings says so, with the way back to a plan. Your work stays, ready for when you pick one.

Cancelling shows when access ends and offers to keep the plan. On a trial you can start any plan early, and the modal states the exact charge before you confirm.

Plans set limits per workspace: 1, 3 or 7 creator lists, and 1, 2 or 5 Routines switched on at once, on Free, Pro and Business.

Pro includes 1 workspace and Business 3, down from 2 and 6. Workspaces you already had stay open while you are on a paid plan.

Prices are before tax. Checkout adds tax where it applies and asks for a full billing address. Update, 2026-09-28: the plan card in Billing says so too.

The card check when a trial starts passes cards that need 3D Secure, and no longer turns away prepaid cards. Update, 2026-09-23: a card with no money on it fails.

From Claude or another assistant, long research keeps running for up to 15 minutes instead of timing out, and the sign-in screen names the app that is asking.

Real error and not-found pages that say what happened in one line and give you a way back, instead of a blank screen.

A what's-new card inside the product, and the sidebar can mark an item New or Beta.

Fixed:

Saved is now Collections. Docs you saved before are still in the chats that made them.

Canvas is called a doc. Every one you made is where you left it.

Watchlists open from Creators in the sidebar. Since 2026-09-20 the app talks about following creators instead.

Profile Analyst is retired. Its job is covered by Creators and by asking in chat.

New auth flow. Faster, more reliable Google sign-in across the app.

Process group display redesign. Cleaner visual treatment of what Vamos is doing while it works, with shorter and more accurate process titles.

Production-ready RAG. My Brand is now used reliably across chats, with off-topic suppression so the AI stays on-brand.

Mobile full-screen modals. Full editor and dialogs on mobile finally feel first-class.

Workspace upgrade modal, and a refreshed new-workspace creation flow.

Stripe pending-validation states. Clearer billing UI when your card needs verifying.

New prompt suggestions in the chat input.

Drip-fed onboarding. New users see the setup steps gradually instead of all at once. Setup itself is still required, and cannot be skipped: see Your first result.

Manual workspace analysis flow. When URL fetch can't auto-analyze your brand, fill it in by hand.

Reduced Claude credit usage on most chats, so conversations cost less.

Adjusted credit pricing for GPT-5.4 and Claude, for fairer per-model rates.

Faster RAG retrieval, and better My Brand matching.

Better My Brand generation during onboarding.

Streaming indicators show Claude's thinking blocks live.

Per-message model is now visible in chat, so there is no guessing which model answered.

Mobile chat layout polish.

Profile pictures show in similar-accounts grids when available.

Default model now sticks across page reloads.

Free-plan users can always create at least one chat, a regression fix.

No more duplicate generation start when initializing a new chat.

Handles bigger, multi-step prompts as one clean flow instead of separate tasks.

Better at knowing when to research and when to write.

Comments analysis. Pull and analyze comments from TikTok, Instagram, and YouTube. See what audiences are actually saying, not just what creators are posting.

Similar accounts discovery on Instagram, for competitor exploration without manual searching.

Visual research display. Browse everything Vamos analyzed, not just the final output.

When your prompt is missing details, Vamos asks through a simple form instead of back-and-forth.

When the next step is obvious, Vamos pre-fills your next prompt so you keep moving.

Edit any sent message and regenerate from that point.

Each model shows its speed, quality, credit cost, and context window so you can pick the right one fast.

AUTO mode picks the best model for your task, including Claude. For most work, just leave it on AUTO.

Thinking mode handled automatically when the task needs it, with no toggles.

My Brand capacity is now 15x larger. Upload as much context as you want without worrying it eats credits.

Vamos no longer dumps all of My Brand into every chat. It stores everything, then pulls only what's relevant per task.

Brand Voice loads before Vamos writes anything, so outputs feel less like generic AI.

Keep My Brand short, or use the new Memory feature instead.

Use GPT-5.2 as your default, the best balance of quality and credit cost. Update, 2026-09-28: there is no model to choose any more.

Running low? Reply to any product email and we'll check whether you qualify for free extras.

Upload files: CSV, Excel, PDF, images, videos, audio.

Add links from YouTube, Instagram, TikTok, Facebook, X, LinkedIn, or any website.

Toggle My Brand for personalized responses.

Choose your AI model: Gemini 2.5 Flash for the cheapest, Claude 4.5 Sonnet for the best writing, Grok 4, or GPT 5.1.

Search viral videos across platforms.

Analyze videos with AI vision, covering hooks, transitions and pacing.

Fetch and analyze profiles, posts, articles, and ads.

Web search for trends and research.

Access 20+ proven viral hook frameworks.

For You. 20-60 curated viral videos weekly, based on your content pillars.

Trends. Trending video formats updated weekly.

Search. Real-time search across TikTok, Instagram, and our database.

About You. Add text, files, and links about your brand.

Voice & Style. Upload examples or describe your writing style.

Content Topics. Define pillars for personalized recommendations.