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Starter routines

The seven built-in routines, what each produces, and which to turn on first.

Seven are built in, and the Routines page suggests up to six at a time. Each has a version for a personal brand and one for a company, and you can read the full prompt before turning one on.

Routines page, “Suggested”: Trend report, Weekly plan, Competitor watch, Viral remake, Weekly review, Refresh past winners

Read them even if you write your own. They show what a prompt that works on a schedule looks like. A job, with a window and a defined output, rather than a question.

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Weekly plan

Studies the last week across your own posts and your niche, then plans next week at a pace you can keep and writes the first two posts ready to post.

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The most complete one, and the most expensive in credits. Turn this on if you want the whole job done rather than research you then act on.

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Trend report

The biggest trends in your niche this week, with the videos as proof and one post written on the best one.

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Turn this on if you want to decide for yourself and just need to know what changed.

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Competitor watch

Your competitors' outliers from the last week, why each one worked, and your version of the best one, ready to post.

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Narrower than Trend report and more actionable. Reads the creators you follow, so it needs you to follow some.

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Viral remake

Takes the biggest outlier video in your niche from the last week and writes your own version of it, ready to post.

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Turn this on if you want one post a week built on something already proven in your niche.

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Weekly review

Your outliers from the last week, why they worked, and the one thing to do more of next week.

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Needs your own handle added in My Brand. Without it there is nothing to review, so it is not suggested.

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Today's post

One thing worth posting today, from the last 24 hours in your niche, written in full.

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The only starter that makes sense daily. Everything else wants a week or a month.

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Refresh past winners

Takes your strongest posts from the last month and rebuilds them as new posts you can publish.

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The cheapest way to usable output, if your back catalogue is decent. It works from material that already proved itself, so like Weekly review it needs your own handle.

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Which to turn on first

If you follow creators and nothing else, Competitor watch.

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If you have added your own handle, Weekly review, because it is the one that reviews your own posts.

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If you want one routine to do everything, Weekly plan, and accept that it costs more.

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Do not turn on every starter your plan allows. They overlap, and several overlapping reports a week is how a useful routine becomes something you stop opening.

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Editing a starter

A starter becomes a normal routine once turned on. Change its prompt, cadence or delivery like any other.

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