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Filling in your profile

The five Profile fields in Brain, what each one is for, and letting Vamos fill in the rest.

Five short fields on the Profile page in Brain, and a button that fills in the empty ones.

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The five fields

Who you are. Who you are and what you post about, in a sentence or two. Concrete: strength coach for busy parents rather than helping people get fit.

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Audience. Who you make content for. Specific enough to exclude people. Parents in their thirties who want fitness that survives a chaotic week excludes most of the internet, which is the point.

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Positioning. Why people pick you over the alternatives, plus one proof. This is the field that stops your drafts reading like your competitors'.

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Offer. What people buy or book, the prices, and where they get it. Name the real thing: twelve-week one-to-one programme, booked from the link in my bio.

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Goal. The one thing your posts should get people to do now. Book a discovery call is a goal. Grow my audience is not, and it gives Vamos nothing to aim at.

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Write them the way you would brief a new hire who is good but knows nothing about you. Vamos reads all five on every piece of work, so vagueness here shows up everywhere.

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Keep each one short. A field stops at 550 characters (Offer at 800, Goal at 350), and anything longer belongs in a file. Once a field is filled, Edit with Vamos beside it hands it to Ask Vamos to rework.

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Fill in the rest

While any field is empty, the Profile page shows Fill in the rest at the top. It has Vamos fill the empty fields from your website and accounts, and leaves the ones you filled as they are.

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Let Vamos do it

For what your website and accounts cannot answer, open Ask Vamos at the top of Brain and ask it to finish the job:

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"Finish my Brain for me. Ask me only for what you are actually missing."

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Answering questions produces better material than filling in boxes, because you explain things rather than summarising them, and Vamos writes the fields from your answers.

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Use it for the first pass, then edit what it wrote.

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What to do first if you are short of time

  1. Your handle and a few writing samples. Those two do more than the written fields, because they give Vamos your real numbers and your real voice rather than your description of them. Add samples on the Voice page.

  2. Then content pillars, because Explore in Videos depends on them.

  3. The five fields can be rough at first. They are easy to sharpen once you have seen what Vamos does with them.

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