A format is a video structure that keeps working across different creators and different topics. Not a topic, not a trend, and not one video.
The library holds them broken down beat by beat, with the videos that used the structure and how each one performed.
Why a structure is more useful than a video
Copying a video gets you one post and it is somebody else's. A structure is the part that transfers.
If eight creators in unrelated niches all open the same way, hold for the same length, and land the point in the same place, the shape is doing the work rather than the subject. You can put your own subject in that shape.
Reading a format
Open one and click any of its videos, and you get a timeline preview split into parts. Click a part and you see it on its own: what is said, and what is on screen. Some formats are silent with no voiceover, and they are marked that way.
At the top of the page are the numbers.
Average outlier score across everything using the format
How many videos this week
How many videos and creators
Posting activity over the last thirty days, with how that compares to the format's usual pace
You can filter its videos by hook type too, to see which kinds of opening this format tends to use.
Finding one worth making
The shelves do most of the sorting, and each shelf's name tells you why a format is there.
Shelf | Where it comes from |
Trending this week | This week's picks |
Suggested for you | Matched to your brand |
Creators you follow use this | Drawn from the creators you follow |
Rising now | Formats picking up pace right now |
Film it solo | Formats you can film on your own |
Used in your niche | Formats doing well in your niche, one shelf per niche |
Formats carry a status: trending, rising, cooling, evergreen, steady or early. Rising means posting is picking up, and cooling means it is dropping off.
Filter by what it costs to film
This is the filter worth knowing about, because it decides whether you will actually make the video.
On All formats, the Film cost filter narrows to formats that:
Work with no face on camera
Need nobody but you
Need no product
Need no particular location
Take a simple edit rather than a heavy one
A brilliant format you cannot film this week is worth less than a good one you can.
Making your version
Recreate this format sends it to chat with your brand and voice attached, keeping the structure and beats and swapping in your topic.
Adapt for me does the same from one of its videos.
Add to chat brings it in without a prompt so you can ask your own question first.
On the free plan, these and Ask AI need the trial or a paid plan.