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Analyse a competitor and adapt what works

A repeatable pass over one account, ending in something you can film.

Four steps. Twenty minutes the first time, less after that.

1. Add them and let Vamos read them

Creators, then search their handle, then add to a Watchlist.

Wait a minute or two while it scans. Do it for their whole competitive set. A pattern across three accounts is worth more than an observation about one.

2. Sort by outlier score, not by views

On their page, sort by outlier score. That puts the videos that beat their own normal at the top.

This is the step most people skip, and it is the one that makes the difference. Sorting by views tells you which of their videos is most famous. Sorting by outlier tells you which one broke their pattern, and a broken pattern means something changed. The change is what you are looking for.

3. Ask what was different

Use the starter on their page, or ask directly:

Take @handle's top outliers from the last 90 days. For each one, tell me what they did differently from their usual posts: the hook, the structure, the topic, the format.

The answer you want is not "they posted about X". It is "they opened with a claim instead of a question", or "it was a screen recording rather than a talking head". Those transfer. Their topic does not.

Then run the audit for the other half of the picture:

Audit @handle's profile. What do they post, what performs best, how often, and where are the gaps?

The gaps are the most valuable part. A subject their audience clearly wants that they are not covering is demand with nobody serving it.

4. Write your version

Take the two strongest patterns from that and write me three posts for my brand, in my voice, on my topics.

Vamos already has your voice and your pillars from My Brand, so you do not describe them here.

Doing it for a set rather than one account

Once several competitors are on one Watchlist, use the Watchlist starters instead of going account by account. What worked this week and Find hook patterns run across the whole list, which is where repeated patterns become visible.

Then set it as a Routine so it arrives weekly without you doing this again. See Routines: recurring work you set up.

What this will not tell you

Whether your version will perform. You are copying a structure that worked for someone else with a different audience. That is a better starting point than guessing, and it is not a guarantee.

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