Sometimes the starting point is a subject rather than an account. The pass is different from competitor work.
1. Find what already works on it
Search Discover for the topic, or ask in chat, which reaches YouTube as well as Instagram and TikTok.
Find the best performing videos about [topic] from the last month. Sort for the ones that beat their own channel's average.
Outlier score matters more here than anywhere else. A topic search returns big accounts by default, and a big account's ordinary video teaches you nothing about the topic.
2. Find out what people are actually asking
This is the step that separates a good topic post from a generic one.
Read the comments on the top three of those and tell me what people keep asking, what they are confused about, and what nobody answered.
Comments are available on Instagram, TikTok and YouTube. An unanswered question with visible demand is the best content brief you will get, because you know somebody wants it before you make it.
3. Check the structures
Which formats in the library suit this topic, and which of those can I film with no product and a simple edit?
That combines what works with what you can make, which is the pair that decides whether a plan survives contact with your week.
4. Write it
Write three posts on [topic] for my brand in my voice. Use the strongest pattern from the research and answer the questions from those comments.
Going wider than social
Vamos can search the web and read any page or file you give it. For a topic that lives outside social, like a report, a study or your own documentation, paste the link or attach the file and ask for posts from it.
Turn this into five posts, each on one idea from it, in my voice.
Keeping the research
Save the videos you used to a Collection with notes. Next time the topic comes round, hand the set to a chat instead of searching again.